The only cosmetics brand that carries on the name of Shiseido, which has continued to create the beauty of the times through the fusion of art and science.

“What you are born with makes you the most beautiful.”

Inui is a makeup brand that brings out your unique beauty, your own beauty. By manipulating the texture of light, shadow, and gloss, you can utilize your own skin and bone structure. The things that are brought out one after another are the complexion, facial features, texture, and confidence.